Yet beneath those three simple words is an underlying power. Mention New Archery Products in the archery industry today and eyes light up and heads nod in respect. Distributors, retailers, consumers, even competitors, will hold this company and its products in highest esteem. Behind the words, the products, and the company, is founder and President Andy Simo. He is the leader and philosophical fountainhead behind NAP. He does very little that is haphazard or unplanned. His every move seems aimed at improvement.